Why does local SEO matter?

In a time when everyone is online (including your customers!) and running a business has never been more competitive, the importance of making your marketing channels work efficiently is higher than ever.

Search Engine Optimisation (SEO) is a free and easy way to improve the performance of your website in search rankings, and your content on social media.

SEO is the practice of improving how well search engines (like Google or Bing) are able to understand your website and what it's aim is. Good SEO will help your website appear higher on user google searches, therefore increasing traffic to your site.

Local SEO for businesses is when you specifically work on tailoring your optimisations to a local audience. This might mean making a greater reference to the geography in which your business operates. For example, we mention British Columbia in big letters on the front page of our website!

This kind of targeted SEO can help you boost local search rankings, build a better relationship with your customers, and make your channels more relatable. This, in turn, increases trust and credibility as it makes you a visible member of the community.

SEO, and especially localised SEO, is also an incredibly cost effective way to market your business as all it takes is some research and implementation time.

LDGC Media has an array of experience designing SEO strategies for local businesses and can help you improve your search results performance. Get in touch with us today to find out more!