Free social media tips for your business
Social media is now the number one tool for businesses of all sizes to reach their customers, and the more businesses that get involved the greater the challenge will be in making your page stand out.
We've put together some free social media tips to help boost your businesses performance across your channels.
These tips are focused on organic social media content, this is the kind of stuff you're posting for free, like a blog or Instagram story. This is in comparison to paid advertising on social media which requires a different strategy entirely.
The benefits of effective social media engagement are massive. You can build better long term relationships with your audience, and improve your credibility and trust.
It takes more time to market your social media channels for free, but if you're consistent and put the time in the rewards can be great.
Top of the list of social media tips is to make sure your pages are optimised. Ask yourself if all your contact info is up front and centre, and whether its clear from your biography and info sections what your business is about.
Make sure to use a consistent brand voice and identity. This makes your business instantly recognisable to your audience.
Make sure you're engaging with your audience. This means responding to comments and messages promptly, as well as liking and commenting on other brands pages. Make sure you get active on your channels! This is an effective strategy for getting that pesky social media algorithm on your side.
Finally, and probably most importantly, create compelling content! You want to be creating content that people want to share and view again - and it doesn't always have to be a sales pitch. Your audience can see through it. Try and stick to maxing at around one third or even one quarter of your content being purely promotional.
These are just a few social media tactics you can employ to help get the most out of your pages. If you want to know more, or would like a free consultation on your channels, drop us a line! We're experts at creating social media strategies for local businesses.
