What did they want?

Our client, Oryx Pool and Spa, was creating and running their own ads on Facebook and Instagram. They were seeing modest returns but thought there might be more they could do to increase clicks and contacts.

They wanted to see if we could generate more value for money from their marketing budget and increase their leads with Facebook ads.

What did we do?

We took a look at their setup and sprinkled some LDGC Media magic on top by adjusting their lead generation strategy on Meta platforms. 

We tweaked their creative to make it more appropriate for their audience and their ad objective, we also improved performance by narrowing their audience demographics and adjusting some of their geographic targeting.

Finally, we optimised delivery to focus on Facebook over Instagram in order to reach their target audience more accurately and improve their spend.

What were the results?

We improved lead generation by 30%, showing you can get cost-effective lead generation with Facebook ads. Their click-through rate also improved which provides an opportunity for retargeting interested customers in the future. This is a great example of how clients can use Facebook and Instagram ads for small business growth.